We all know them. They’re the ones that don’t have an original thought in their head. They’re the ones who want to make a quick buck. Best case, their motivated by jealousy; worst case their motivated by greed. Either way, we can all agree that copycats are annoying but fear not, they’re unlikely to do you harm. Here’s why you should ignore them.
YOU DON’T NEED THAT KIND OF NEGATIVITY IN YOUR LIFE
Here at Hustle+Fox we believe in the power of positive energy. Yes, it’s a little hippy but essentially it boils down to the reality that if you’re spending time and energy being pissed off and worrying about what someone else is doing then you’re distracted from your true goals. There is nothing more frustrating than seeing someone steal your creativity and hard work but know this: you’re blazing the trail and you can have faith that everyone will be able to see that.
NOTHING IS NEW
Literally, everything has been done before in some form or another so get over the illusion that you’re the only person on the planet that had the idea. What you shouldn’t get over and what you should definitely spend time focussing on is that you are the ONLY one doing it your way. That is new. That is unique and even if someone is trying to copy you, they’re doing it in their own way and if it hasn’t sprung from a deep passion about something other than making some cash, it won’t be very good and it won’t last.
WATCH YOUR REP
It’s understandable to want to shout and scream about how you were here first and it was your idea and they are nothing but narrow-minded copycats but, can we be honest? It doesn’t make you look that good. The last thing you want to be perceived as is petter. Hold your head high, look forward and keep doing what you do best. That will speak volumes and THAT’S the kind of rep you want.
HERE ONE DAY, GONE THE NEXT
Here’s a fact: copycats are short-lived. They burn out eventually because firstly, they’re not passionate about it. It’s not their baby and sooner or later they’ll grow tired of it. Add to this the fact that you are almost certainly doing it better than they are and, even if people are momentarily swayed by your copy-competitor, they’ll be back when the realise that you’re the genuine article. Give consumers some credit: they can see through bullshit.
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