When you started your brand in 2012, you were probably sporting a peplum, still reeling from Tom Cruise and Katie Holmes’ divorce and Instagram was only just hitting our radar. Now, five years on, you may feel your brand needs a little touch up. It’s as good a reason as any.
All sorts of shizzle can happen, things can change and suddenly, brands find their very existence threatened. Digitisation can quickly render many businesses irrelevant. Maybe you put all your eggs in the Facebook basket only to discover that Instagram is where you need to be and your brand just doesn’t translate? Whatever has changed, you probably need to change a bit too.
Wanna grab the attention of a whole new bunch of potential customers? Rebranding can help you do that but make sure you don’t alienate your original demographic in the meantime.
In a flash of inspiration, you’ve come up with an amazing new product which may not fit cleanly into your current branding. That’s no reason to bench the idea; it just means you have to rethink it a bit.